If you do not actively claim your time, someone else will. This is not malicious. It is structural. Calendars default to availability, and availability invites requests. Meetings, calls, reviews, and check-ins expand to fill every open space.
For makers—writers, designers, engineers, builders—this is disastrous. Meaningful work requires long, uninterrupted stretches of focus. These stretches rarely appear by accident. They must be protected.
Calendar blocking is not about productivity theater or rigid scheduling. It is about establishing ownership over your time before competing priorities take over.
Most people use their calendar defensively. They add meetings as they appear and hope to squeeze real work into the gaps. The result is fragmented days full of context switching and shallow progress.
Makers must invert this approach.
Block your calendar first.
Start by identifying the types of time you actually need. Deep work blocks for creation and problem-solving. Planning time to think ahead and reduce cognitive load. Breaks for recovery. Personal time that is explicitly off-limits.
Then, place these blocks on your calendar as recurring commitments. Mark them as busy. Treat them with the same respect as external meetings.
This step is where many people hesitate. Blocking time can feel selfish or unrealistic. It is neither. It is responsible. If your role requires producing value—not just attending discussions—then protecting focus is part of the job.
Deep work blocks should be generous. Ninety minutes is a minimum. Two to three hours is ideal. Shorter blocks often dissolve into warm-up and cleanup without meaningful progress.
Do not scatter these blocks randomly. Place them during your high-energy hours whenever possible. This is where calendar blocking intersects with energy awareness.
Once your priorities are blocked, allow meetings to fit around them. Not the other way around. This constraint forces better conversations. Fewer meetings. Shorter meetings. Clearer agendas.
Importantly, calendar blocking is a signal. It communicates that your time has structure and intention. Over time, people adapt. Requests become more thoughtful. Interruptions decrease.
This does not mean becoming inflexible. There will be exceptions. Critical meetings happen. Deadlines compress. The difference is that exceptions become conscious choices, not defaults.
Review your calendar weekly. Are your blocks being honored? Are they realistic? Adjust as needed. Calendar blocking is a living system, not a static rule.
The goal is not a perfect schedule. The goal is sustained focus.
Protect time before others claim it. Your best work depends on it.